As Jeff Charles discussed at Smallbiztrends.com, our current cultural climate has created many advantages to franchising over the traditional model of expansion. Here, we are going to talk about one area in particular – the effect the millennial generation is having on demand.
Millennials are often accused of being overly-sensitive and thin-skinned, that they “can’t take a punch”. But sensitivity is also a great motivator for action. This generation leaps at the opportunity to contribute to businesses that support causes they believe in. Whether it’s products that are environmentally friendly or charities they are sympathetic too, young people today love to do business with their heart. This is especially true when it comes to local initiatives. And this is where franchising has a huge advantage over other big-business models.
While a franchise’s brand and systems are national, the management and leadership are local. This means franchise owners can tap into needs in the local community and respond with programs that benefit them much quicker and with greater cost-efficiency than a HQ to Branch model. Supporting after school tutoring for places where the education system is struggling, helping with the needs of a town that was affected by a local natural disaster…these are things that earn the business of millennials all over this country, and nobody can do it better than franchises that have advantages of a national backing, but the flexibility of a local business.
Caring Transitions is a business that naturally lends itself to these initiatives. Our core services are already about helping our loved ones navigate through the challenges they face as they age. But we aren’t the only resource they have. There are so many partnerships and relationships that Caring Transitions franchises can form to get the attention of the younger generation as they try to figure out how to help their parents or grandparents. For example, even though Caring Transitions doesn’t get involved with health care professionally, we make natural partners for supporting events and causes that raise awareness or help look for cures of the medical needs many of our clients face.
Caring Transitions was built on the idea that you should be able to have a career that is rewarding both financially and personally. That idea resonates with the generation that is quickly reshaping the economic culture to fit their ideals. If getting involved in such a franchise appeals to you, please don’t hesitate to fill out the form on the right, and a Franchise Director will contact you shortly!