It has been well-documented that Americans are living longer than ever before. Have you ever wondered why your Social Security retirement benefits start at age 65? It’s because that used to be the average life expectancy in America, and so you weren’t reasonably expected to continue to work if you lived past it. But now life expectancy is almost 80 years of age! That means people are living 20% longer – but we still continue to age during that time. Needless to say, this presents some unique challenges that, barring the loss of all medical advancement, aren’t going away any time soon. As we age, the world continues to move on – the children of elderly parents are more likely to move away as their careers advance to take lucrative positions. This means that now both parent and child have to coordinate their changing needs long-distance, which is incredibly difficult and stressful. Often this involves a move into a more manageable property, or into a care facility when health becomes too fragile to be alone. And, tragically, there comes a time when people must decide what to keep in to hold with their memories, and what to do with the rest.
As a Caring Transitions franchise owner, you’ll be providing relief and comfort to people that need it during some of the most trying times of their lives. It is one of the most rewarding businesses to own. Some people may try to tell you that, because of their circumstances, you’ll be dealing with cranky customers who take their frustration out on you. That’s simply almost never the case – and we’ll let you talk with our existing franchisees to see for yourself. Why? Surely they are stressed and hurting? Yes, they are – but that’s just it. If we simply offered services – if we just answered the phone and waited for them to tell us what they needed and just spit a price at them, I’m sure the interactions with our customers would be horrible, even if still profitable. But that’s not what we do. We don’t offer services. We are guides that walk with these people as we guide them to a custom-fit solution that relieves them of crippling stress. While still vocal, most Caring Transitions customers are stressing their gratitude and proclaiming how much we helped them to their family, friends and neighbors. And the money? Let’s just say people pay well to have the stress that has been weighing them down removed. Is there a better business model? People are gladly paying you because they love your service. When customers are grateful for services rendered, they feel like they are coming out ahead, rather than begrudgingly paying for something they couldn’t find a way around.
Best of all, there has never been a better time to start a Caring Transitions business. Not a single Baby Boomer has reached the average life expectancy yet, but even the youngest is nearing retirement age. There are 76 million Baby Boomers in the United States, which has a population of 321 million. That means almost one in four Americans are either currently in need of, or soon will be, in the age demographic that need your services! How many businesses have a legitimate pool of potential customers that size? Very, very few. But we do.
If you are looking to start your own meaningful and profitable business, you need to contact us immediately. You’ll get over 10 years of experience and knowledge ready to help you strike now while the iron’s hot. Don’t spend these years of opportunity reinventing the wheel. Instead, use this time to set yourself up for the long haul. Fill out the form to request more information and a franchise consultant will contact you shortly.