When you purchase a Caring Transitions franchise, you are also buying all of our Marketing Knowledge and the materials we have spent years developing and improving. That alone already puts you far ahead of the game – most businesses will spend far more than our franchise fee in costly mistakes. But you won’t waste time in marketing channels that turn out to be a complete waste of funds, or being paralyzed by fear of the unknown. We have over a decade of experience that has shown us where our franchisees need to focus their advertising. But we also work with you to fine-tune your marketing approach to your unique local market. Caring Transitions marketing works on multiple fronts to grow the brand and drive leads.
- Digital Marketing
- Collateral Materials
- Grassroots Marketing
On a national level, we have marketing plans and initiatives in place to drive consumers to our online properties and maximize brand equity. We are always keeping an eye on trends and new opportunities to bring to the Caring Transitions system. Locally, we have proven marketing strategies, tool kits, and collateral for our owners to use that can be localized for their marketing needs. For new owners, we help they hit the ground running with a proven brand, professional identity and a day-by-day marketing plan as they launch into their market.
More and more, this generation searches for the services they need on the web. People search Google when initiating their own search, and Facebook has become the digital word-of-mouth marketing channel. At Caring Transitions, you will have Digital Marketing Specialists here at corporate working closely with you to generate local Facebook content and PPC campaigns to drive clients to your business! We also build you a custom site for your community to find you, not just the brand. No experience is required – we’ll be with you every step of the way. You’ll be able to post about your own promotions, post testimonials from your own customers, and show off examples of your work to your community. Finally, we’ll help using E-blasts through Constant Contact to help your business stay in the fore-front of people’s minds when they are thinking of who to hire to help them with their home projects.
- Business Cards
- Much More!
As a Caring Transitions Franchisee, all your branded collateral is already done for you, and it aligns with your marketing plans for easy implementation. We don’t just provide brochures, we show you how to use them in effective marketing strategies. You’ll have access to our printing and fulfillment partner to create your own localized print marketing materials, get branded apparel, signage, direct mail, and more. Everything will have your own local contact information. No need to go out and do all this work yourself, it is done for you, branded, and ready to go with a few clicks of a button.
- Vehicle Wrap
- Yard Signs
- Learn who to go to for referrals
- Learn how to effectively work networking groups and which to join
At Caring Transitions, you will live on your excellent reputation for quality and integrity. Not surprisingly then, your ability to network properly and get the word out is paramount. From your pretraining, to your onboarding week and beyond, we’ll teach you how to generate business from these reliable channels, as well as evaluate their effectiveness and adjust accordingly.